GC AR

The team at award winning production studio, Guerilla Creative have a passion for innovation, and were drawn to the power of AR as a medium for enhancing their storytelling. Having previously experimented with an AR platform, the Guerilla team were in search of a more robust and flexible solution - enter GC AR.

Building on the backbone of our Auggd CMS, my team developed a multi-platform app that would allow Guerilla to create and deploy AR activations on demand. As experts in video creation, Guerilla wanted to push the boundaries of video presentation in AR, driving my team to conceive of new ways to handle video in AR. 

Green screen ‘holograms’ were not a unique concept, but the typical approach to background removal, or alpha compositing, had a tendency to show edge artefacts, and limit creative options when dealing with transparency. Addressing this issue with custom video encoding would have complicated product deployment and substantially increased ongoing internal support costs so we developed an alternative solution: a side-by-side video feed that enabled the rendering of a full 256 level alpha channel from a standard 8-bit video format, and integrated seamlessly into existing production workflows.

Later activations led to further custom feature development, as the Guerilla team continued to explore what was possible in their storytelling. Seamless multi-video transitions were developed to enable ‘choose your own adventure’ style activations, and positional AR content allowed users to drive AR content by interacting with a physical trigger image.

The product of a successful partnership, GC AR delivered a number of successful activations and led to repeat business from major organisations including Monash University.