Quintessential AR

Responsible for Adelaide’s $450mil Entrepreneur and Innovation Centre (EIC), Quintessential Equity enlisted Auggd to build an app that would power engagement and show an innovative approach to impress potential leasees.

Collaborating with the architectural experts at 3D house, Qreal, my team deployed an app that allowed VIP visitors to immerse themselves in an on-site walkthrough of the development’s flagship facilities. Standing on an empty site, users could look through their mobile device and see a high fidelity, true scale visualisation of the completed development; real-time environment tracking anchored the virtual environment to the physical space, blurring the line between virtual and physical tour as users moved around the space.

For off-site use amongst a broader set of stakeholders, the 3D content was enhanced with background environments to ensure the immersion was maintained, wherever the activation was delivered.

Following the successful reception of the EIC activation, the app was expanded to include future project content, with access control for intended recipients.